Rebranding, Team Building, and Marketing Strategies at a Fortune 50 Company

Elevance Health is ranked No. 22 on the Fortune 500 list. The organization is massive, and it brings in more than $150 billion in annual revenue. Marketing for this company is a big job, one that CMO Bill Beck made more difficult when he led the charge on a massive rebrand in 2023. On this episode, Bill guides us through how he went about rebranding and consolidating a well-known and successful company in a way that earned executive buy-in and helped drive further growth. Tune in to learn:The Elevance Health rebrand (4:50)Getting buy-in from leadership (8:00)When you know your rebrand was a success (13:35)Managing a shift in consumer expectations (16:30)The challenges CMOs face (24:00)Strategies to continue driving growth (30:30)The culture of the ELT (32:10)Balancing local and global needs (39:40)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.