The Future of Marketing: Storytelling and Unique Brand Voice

On this episode, Carrie Grapenthin, CMO of Lincoln International, discusses the importance of listening, diplomacy, and relationship-building in marketing leadership. She emphasizes the need for marketers to be agile and adaptable, especially in a competitive and fast-paced industry. Carrie also highlights the unique role of marketing in shaping the perception of the brand and driving business growth. She shares examples of innovative marketing campaigns and the impact they had on brand awareness and employee engagement. Carrie predicts that storytelling and maintaining a unique brand voice will be crucial in the future of marketing.Key Takeaways:AI can be influential for efficiency and effectiveness, but custom and unique content is still important.Why listening and diplomacy are important skills for marketing leaders to ensure that everyone feels heard and valued.The need for agility and adaptability in the fast-paced and competitive marketing industry.How marketing plays a key role in shaping brand perception and driving business growth.Innovative marketing campaigns and their impact on brand awareness and employee engagement.Storytelling and maintaining a unique brand voice will be essential in the future of marketing.--Your story, your messages, your content is at the heart of what you do. It’s what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit brightspot.com/marketingtrends today to learn more.--Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.