468: A Hyper-Niche Blog is More Valuable Than You Think (+How to Make an Income From it) with Emily Rhodes

In episode 468, Emily Rhodes teaches us the value of a hyper-niche blog and how to make an income from it. Emily started Steam & Bake a little over 10 years ago. Emily is now a journalist and nutritionist, but at that time, she was a home economist and demonstrator for a global appliances manufacturer. Clients kept complaining about the lack of steam oven recipes and resources after they'd bought these fancy new ovens. After a couple of years in the job, Emily realized no one was coming to save these people! The manufacturers were not much help and no one else was writing recipes specifically for these appliances, so she figured she’d put a few posts up and see what happened. Fast forward a decade and Steam & Bake is the number one source of steam oven recipes on the internet, earning her an income from home while raising three boys. It absolutely blows her mind that a tiny little website in Australia has taken her to this point. Emily is grateful every day for what she gets to do. In this episode, you’ll learn how to do keyword research for a narrow niche blog, how to diversify your income and how to deal with becoming the go-to person in your category. - Don’t choose a niche you don’t know anything about or have no interest in. - You have to be willing to go deep and wide into your topic. - What to do when you're the 'first one' or have no role models in your niche. - Your food blog role model does not have to be a blogger (for example who inspires you in the way they connect with their readers?) - Writing in a very small niche means you aren't competing with a million other blogs. - You don’t have to follow the same rules about SEO, social platforms and posting. - Find keywords that cater for what your audience wants to know and tailor popular keywords to your niche. - Diversify your income by creating cookbooks, e-books and memberships in your niche. - If you become the go-to person in your niche, you can create more opportunities for monetization. Connect with Emily Rhodes Website | Instagram