464: Should You Buy a Second Blog (+How to Get On to An Ad Network) with Liz Thomson

In episode 464, Liz Thomson teaches us what to expect if we buy a second blog and how to get on to a premium ad network quickly. Liz Thomson is a full-time content creator who has been running the blog I Heart Vegetables since 2010. She loves chatting about influencer marketing, food photography, and why everyone needs an air fryer. In this episode, you’ll learn if buying a second blog is right for you, what are the challenges and what does the process look like and to get on to an ad network quickly. - Buying another domain can be a seamless process. - Be prepared to update old content to make it SEO optimized. - Find very specific niche groups on Facebook to share recipes to. - Visual graphics like ingredient lists perform well in Facebook groups. - Use web stories to boost traffic to a new domain. - Don’t reinvent the wheel, find a template that works and duplicate it. - For a quick boost, submit a recipe to Foodtalk - a site that will share your content. - Use Flipboard for a surprisingly quick and easy source of traffic. - Should you invest time in long-term social media strategies when you’re trying to get into an ad network? - Be intentional about why you are starting a second site and what you intend to publish. Connect with Liz Thomson Website | Instagram