Challenge Day 1: Debrief Your 2022 Marketing

What do you need your marketing to do for you? What would a marketing victory look like?Sample marketing objectives: Brand awarenessLead generation: list building, inquiries/discover consults, cold sales, etc.Lead qualification/salesDecrease churnIncrease website trafficChoose a primary and secondary marketing objective. For Love At First Search, these are ours: Primary: lead generation (measured in discovery calls for strategy sessions + sales for our group coaching program)Secondary: Brand awareness (measured in branded search traffic and colder referrals) PROMPT: What worked in 2022 in your marketing to achieve these objectives?Quantitative data (if you have it): Google AnalyticsQualitative data: Where did your last 5 clients come from? Not sure, go ask them. Shoot a quick broadcast to your email list to askAdd a question on your intake form “how did you hear about …”Ask on social media how people found out about youPROMPT: How did you FEEL about your marketing tactics in 2022?DIY Scorecard: Rate your 2022 marketing by 3 criteria: Time/money invested on this strategyEffectiveness of this strategy (how well did it work to accomplish your objectives)Enjoyment of this strategyHere's a starting list of different marketing strategies you may have used last year:Social MediaFacebookInstagramLinkedInTikTokContent marketingBloggingPodcasting YouTubeSEO Email marketingNewslettersEmail automationsPaid advertisingFacebook/InstagramGoogle ads Relationship marketingAffiliate marketingCollaborationsGuest expert trainings In person networkingReferral generationSupport the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com