Prioritizing customer experience in government
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Customer experience (CX) is getting more important everywhere—including in government. Citizens are accustomed to the experiences offered by companies from Amazon to Zillow and now want the same from governments. In this episode of McKinsey on Government, McKinsey partner Tony D'Emidio and Associate Partner Marcy Jacobs discuss how implementing agile, seamless transparency from private-sector CX can inspire trust and confidence in the public sector.See www.mckinsey.com/privacy-policy for privacy information
Prioritizing customer experience in government