92. Series 3 | Episode 7. How to Turn Your Long-Form Content Into Short-Form Gold, with Anthony Leung, Founder of Mean Write Hook

In today's fast-paced world, attention spans are shrinking, and the demand for quick and easily consumable content is on the rise. As a result, many companies are turning their long-form content into short-form content to cater to these changing preferences. But how?So in this podcast, I talk to Anthony Leung, the Founder of Mean Write Hook about how to do it.And as someone who's worked in social media and content marketing for B2C companies like Pret a Manger, Just Eat, and Simba Sleep, as well as B2B brands like Rackspace and Rentokil Initial, he's worth listening to. We cover:Why companies should be thinking about turning long-form content into short-form goldWhy some companies struggle with thisWhere people should start with something like thisHow people should distribute short-form contentRecommended tools to create this type of contentWhat metrics to measure and whyAnd so much more.Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.