55. Series 2 | Ep 18 What is Revenue Operations? Understanding the Growing Importance of RevOps for Businesses Today, with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL

What is Revenue Operations? Well, RevOps, as it's more commonly known, is a fairly new concept for most of us, but it’s a growing discipline that’s helping many leading B2B tech companies improve their customer acquisition, increase sales, and accelerate growth.In this podcast, Lorena Morales talks to Matt Dodgson about all things RevOps, including how and when to get started, and how to set yourself up for success. They cover;what revenue operations iswhy revenue operations is so important for the success of B2B tech companies todaywhat type of B2B tech company should think about revenue operationshow the success of revenue operations should be measuredthe skills and attributes that make someone a good fit for revenue operations jobswhat the challenges are of working in revenue operationswhere revenue operations is heading in 2022 and beyondAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.