52. Series 2 | Ep 15 How Oren Greenberg Used Strategic Growth Marketing to Help Drive a 10x Increase in Kite’s Revenue

In this week’s episode, Oren Greenberg tells us about how he took Kite on a growth journey, helping to build out the marketing function from scratch and scale the business with a 10x increase of revenue. He covers;Why Kite needed Oren's expertiseThe first steps he took to put the right foundation for growth in placeHow he decided which growth experiments to runThe channels they used and whyThe metrics he was tracking The tech stack he used What results he achieved for KiteThe key learnings And so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.