51. Series 2 | Ep 14 How to Create Content That Your Buyers Actually Care About, with Mark Colgan, Co-Founder & CEO at Speak on Podcasts

To be successful with your content marketing strategy these days, it’s essential that you create high quality content that your buyers really care about. Why? Well, that’s exactly what this week’s guest has joined us to discuss. In this episode, Mark Colgan talks about the tactics and techniques he uses to create content that buyers actually care about. He covers;Why it's so important to create content today that buyers care aboutWhere to get started with thisHow to maximise the value you get from what you produceHow to increase output given you might be constrained by time or budgetAn example of how Mark has used this technique to provide value and generate demand How to measure the success of a play like thisAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.