50. Series 2 | Episode 13 Lessons Learned Helping Supermetrics Grow From $10m to $50m ARR in Just Three Years, with Edward Ford, Demand Gen Director at Supermetrics

With such fierce competition in virtually every category today, being a B2B tech marketer is more challenging now than ever before. With that in mind, it can often be useful to look at the companies leading the way for examples of how to succeed. In this episode, Edward Ford shares some of the key lessons he’s learned along the way to scaling Supermetrics’s annual recurring revenue from $10 million to nearly $50 million in just three years.Edward covers;How the role of a B2B tech marketing leader is evolvingWhat the challenges are of being a B2B marketing leader todayHow he helped grow Supermetrics from $10m to $50m ARR and what he's learned from itHow he's found the transition from a contributor role to a leadership role in marketingThe demand generation metrics Supermetrics tracksHow content has been pivotal to Supermetrics growth What you can do right now to position yourself for marketing leadership jobs further down the lineAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.