48. Series 2 | Ep 11 Why Marketing Operations Should be Seen as the Foundation of a Successful Marketing Team, with Karla Wentworth, Founder & MD at Vantage Clever

As marketing technology continues to evolve at a rapid pace, marketing operations has also evolved into an important specialist role. And this week’s guest believes businesses must begin to take marketing ops more seriously if they want their wider marketing team to reach its full potential. In this episode, Karla Wentworth talks to Matt Dodgson about why marketing operations should be seen as the foundation of any successful marketing team today.They cover;- What is marketing operations?- Why is marketing operations so important for businesses right now?- What sort of businesses should have a marketing ops team?- What should you do to make your marketing operations team best in class?- What profile should your first marketing operations hire have?- Where you can go to learn more about marketing operations- Karla's favourite MarTech toolAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.