46. Series 2 | Ep 9 How to Become a Better B2B Tech Marketer, with Jason Bradwell, Senior Director, Group Marketing and Communications at Deltatre

B2B tech marketers today face an almost endless selection of technologies, tools, channels, and tactics to navigate on a daily basis. When we also consider the pressure to deliver almost-immediate results in a start-up environment, things can sometimes feel slightly overwhelming. Thankfully, this week’s guest has some valuable advice to help ease those challenges.In this episode, Jason Bradwell talks with Matt Dodgson about a strategic approach to B2B tech marketing which will help set you up for success.They cover;How difficult is it being a stand alone marketer in today's B2B landscape?What should you do first as a newly appointed stand alone B2B marketer?How do you decide what marketing channels to use and what to measure?Are MQLs dead?As a solo marketer / small marketing team, should you outsource execution or execute yourself?What marketing technology tools should your small B2B marketing team use?When should your B2B Startup hire its first marketer?What are the common mistakes that B2B marketers make?Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.