45. Series 2 | Ep 8 Expert Advice to Increase the Success Rates of Your Cold Outreach, with Kristina Finseth, Outbound Growth Marketing at Greenhouse

It seems today that a lot of marketers are far more focused on inbound marketing than outbound.But this week’s guest is a firm believer that, with the right approach, cold outreach is a great way to significantly boost the number of sales meetings you’re generating for your team. In this episode, Kristina Finseth talks to Matt Dodgson about all her tips, tricks, and trade secrets with cold outreach to help you improve your results.  They cover;Why cold outreach is still an effective play for B2B marketers todayHow you should structure your team for success with cold outreachThe best tools to use to get started with cold outreachBest practice for cadence and touch pointsHow to structure the first email in your cold outreach campaignWhat content you should use in emails two onwards in your cold outreach campaignMetrics to measure and industry benchmarksAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.