44. Series 2 | Ep 7 How to Use the Science Behind Storytelling to Make B2B Marketing More Effective, with Leslie Talbot, SVP Marketing at Corporate Visions

Good storytelling is essential for marketers to connect with our target customers, influence their behaviour, and inspire them to take action. In this episode, Leslie Talbot, SVP of Strategic Marketing at Corporate Visions talks to Matt Dodgson about the fascinating science behind storytelling and how it can be used to make marketing more effective.We cover;- How B2B buying behaviour has changed- The #1 factor that influences B2B buyer behaviour today- Four factors you can use in your marketing to influence B2B buyers And so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.