42. Series 2 | Ep 5 Understanding Demand Generation and Modern Marketing’s Relationship with Sales, with Andy Culligan, Fractional CMO

Demand generation is a popular trend in modern marketing because of the way it supports sales teams and enables them to be more successful.But many businesses overlook the fundamentals of good demand generation, and consequently run into challenges or fail to meet their revenue targets.In this episode, Andy Culligan talks to Matt Dodgson about the most effective techniques he’s learned for successful demand generation over the past 10 years.  They cover;What components you need to build a demand generation engineWhat should you do in your first 90 daysHow to balance the short term vs the long termHow do you decide what tactics to useWhat signals are you looking for to know demand generation is workingWhat marketing technology stack compliments your demand generation effortsCommon demand generation challengesWhat companies should think about when hiring their first demand generation marketer And so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.