41. Series 2 | Ep 4 How to Master B2B SaaS Marketing with Alan Gleeson, CMO / Marketing Consultant at Work With Agility

B2B SaaS marketing is a complex challenge which most companies struggle with in their early stages. Faced with conflicting priorities, tight budgets, and pressure to deliver fast results, it’s unsurprising that tech marketing is so hard to get right. In this episode, Alan Gleeson provides valuable advice for how B2B SaaS companies should approach their marketing to achieve long-term success.We cover;Why SaaS marketing is so different When an early stage SaaS business should start thinking about marketing What sort of marketer your SaaS business should hire as its first marketer How to assess a marketer to ensure they're a good fit for your SaaS business How should a marketer prioritise their time given it's a limiting factor What marketing tactics early stage SaaS businesses should use to generate demandHow can you scale marketing output given you probably can't hire full time marketers Why marketing fails at SaaS companiesAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.