92. The People Behind the Products: We All Use Data and Now It’s Time to Harness It with Nejeed Kassam

How’s your data hygiene? No need to panic! As we learn on this episode of What the Fundraising, our metrics don’t need to be perfect. In fact, according to my guest, Nejeed Kassam, Founder & CEO of Keela and Co-Founder of Fundraising Kit, missteps and gaps are a given. But that’s not the bigger problem here. The first hurdle is the tendency to bury our heads in the sand. Prone to perfectionism, many of us in the nonprofit world are afraid that our data isn’t pristine enough, and our numbers are not impressive enough. The truth is, says Nejeed, things are seldom as bad as we fear and always better positioned for success – when we actually look at the numbers! And the Keela platform that he and his team have developed is designed to make your nonprofit’s numbers empowering, not intimidating! 

Founded in 2013, Keela’s mission is driven by people like Nejeed, for whom giving back is a core value. Using a targeted, multi-channel communications and marketing approach, the Keela platform was designed expressly to ease the burden on the humans providing the heart and soul of fundraising. So if you’re feeling fearful of all things data-driven, this episode is your point of entry. Take the plunge and you’ll see: What we imagine is never worse than what we actually know – and have the tools to address. There is a powerful upside potential of deploying technologies like artificial intelligence and pinpointed communications if we’re open enough to try them.
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Please note: This episode is a part of a very special series called The People Behind the Products. More than ever, nonprofits care about the company behind their technology and service providers. What’s the underlying mission and vision of the company? What do they stand for? And how are they thinking about the sector and serving nonprofits? This series is an opportunity to get to know some of my favorite nonprofit technology companies so that the next time you’re making a tech decision, you can understand a little bit more about the people behind the product. There is no sponsorship or industry money behind the production of this series and the editorial content was at the sole discretion of the What the Fundraising team.