Professionalism is Killing Your Brand: Here's the Cure

Corporate speak sucks.Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. (00:00) - Intro
(02:27) - Redefining professionalism
(04:54) - Dave's journey
(08:35) - How Dave's strategy generates leads
(16:33) - First steps to being more yourself
(23:01) - Why going "too" narrow is important
(33:20) - Self-deprecation as a copywriting tool
(40:41) - Picking the right fight
(50:02) - Dave's last advice
(54:48) - Top 3 resources
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