This fundraising appeal checklist will make your appeal stronger

Louis has collected all best practices when it comes to creating appeals—and on today's podcast, he's sharing his Fundraising Appeal Checklist. It's the same checklist that has helped many organizations consistently achieve strong results. But...does a checklist work for fundraising? Think about it this way. There are two types of checklists. The first is like a list of instructions (think of McDonald’s), specific steps that you need to follow. The second is like a reminder of important areas (think of an emergency room). This is the second type. Workflow-wise, you can require every appeal to be accompanied by a checklist before publication, or you can review as a group to make sure every appeal is the best it can be. Not every box has to be checked, but at least you should have thought about it.Download the checklist hereGET CONNECTEDFollow Louis Diez on LinkedIn Follow Mike Duerksen on LinkedIn Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation.Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response. ABOUT THE HOSTSLouis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project and VP, Community at Almabase.Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.