Measuring engagement

Many organizations run engagement scores on their supporters to identify the right people to reach, at the right time.At least that's the premise.But often times, engagement scores are used as an internal tool to justify department budget—or activities we want to do rather than strategic directions that might serve our organizations better in the long term.And at that point, it's just a window dressing exercise that wastes time and resources.On this week's episode, Louis and Mike get into the common pitfalls of engagement scores and the factors that can make engagement scoring effective and useful.GET CONNECTEDFollow Louis Diez on LinkedIn Follow Mike Duerksen on LinkedIn Join the Donor Participation Project here—a community of 1,500+ fundraisers who get together every month to co-create solutions that increase donor participation. Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response. ABOUTLouis Diez is an expert in annual fund development, digital fundraising, and engagement strategies. He currently serves as the Executive Director of Annual Giving at Muhlenberg College and hosts the Donor Participation Project.Mike Duerksen is the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors. He also hosts the Build Good Fundraising Podcast.