Hospitality Marketing Show 336

Influencers, but with the tools to make it work

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #336 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;



00:01 — Our tools for review this week are;

https://socialblade.com/ -- Research tool to discover more info about a known influencerhttps://insense.pro/en/ -- Influencer discovery tool more a-tuned to retail (product review and demo) but you can find hospitality / Travel on it as wellhttps://trend.io/ -- Research listening tool to see what topics and who are discussing them primarily on Twitter.https://influencify.co/ -- Strong discovery tool and engagement payment platform mostly for used for retail but has a geo filter coming online -- $https://shoutcart.com/-- Discovery tool and engagement platform, low cost based on volume of use --$$https://buzzguru.com/ -- Free to $$ discovery tool to find influencers and for validationhttps://aspire.io/ -- helps create your own content identity to have influencers use it. good for agencies has a dashboard for performance metrics -- $$https://www.upfluence.com/ -- Features towards the blogging platforms huge DB / two tools tow platforms of use $$$/$$$$ ($900'ish / $1,750 'ish) - monthlyhttps://klear.com/ -- All tools to discover engage and create content starts at free and then $https://www.socialbakers.com/ -- Great target persona tool used to identify your best influencers two levels $$$ /$$$$ ($200 / ++) monthlyhttps://webfluential.com/ -- Makes the influencer run the engagement / starts at free for agencies and then goes to payment (based on use)-- $https://www.traackr.com/ -- All in one service of research dialog creation campaign management and analytics -- $$$$https://grin.co -- All in one service of research dialog creation campaign management and analytics -- $$$$



Top 3 Challenges of Content Marketing

1 ) Quality, steady lead generation 54%

2) Increased web traffic 52%

3) Content that resonates with a target audience 45%



Influencer DiscoveryInfluencer VettingCampaign ManagementProgram ManagementMarket Benchmarking



00:06— Our Technique this week is;"Influencers, but with the tools to make it work" 

00:21 — News and Show Review



Topic -- "Get in line or make a new one: making leadership decisions in 2022"



Initial decisions

Second decisions

Final decisions



News -- https://digiday.com/marketing/how-small-businesses-are-using-tiktok-to-build-brand-awareness-and-boost-sales/



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