Marketing and the Customer Experience | Dan Gingiss
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We are revisiting one of our favorite episodes today with Dan Gingiss. Dan has worked for 4 Fortune 300 companies: McDonald’s, Discover, and Cubana in marketing and customer service roles and after becoming somewhat of a specialist in this, he now is a professional speaker and consultant on the topics. Introduction to Dan 0:48Intersection of Customer Experience and Marketing 2:09How to Focus on the Customers 8:49How to Contact Dan 17:20“ If you want to change the sentiment in social media, the way to do that is not to bombard people with more marketing talking about how great you are. The way to do that is to have your customers talk about how great you are.” 4:47
Marketing and the Customer Experience | Dan Gingiss