Igniting Social Commerce with Omnichannel CX | With Pam O’Neal

Today I have with me Pam O’Neal, the Senior Marketing Director here at Kustomer, and we’re talking about the importance of social commerce, which isn’t new, but is really hot right now. We talk about the risks and realities of tackling it, how to make it work, and then some of the brands that are doing it really well, and then what’s coming up next. Almost everyone these days uses social media and discovering vendors, consuming, and sharing what one buys is something you have to understand in order to survive in today’s economy. What social commerce looks like today 4:17Why social commerce is so popular 8:24 We can’t be everywhere at once 15:05Pillars for the customer journey 21:31“92% of consumers said that their preferred platform for social commerce was Instagram. 77% opted for Facebook, 57 for Twitter, 47% for Pinterest. From a business perspective, you guys, 73% of businesses believe that their brand had already created an emotional bond with consumers on social media and that this would ultimately help them achieve greater success across social media.” 7:08https://www.linkedin.com/in/pamoneal