How to Move from a Product Strategy to a Customer-Obsessed Strategy | Erik Vogel

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In this episode we talk with Digital Transformation Leader, Customer Experience Zealot, and Global Vice President at Hewlett Packard Enterprise, Erik Vogel. He gives us steps on how to deal with customers’ credit and how to protect yourselves from making the mistake of sending products before knowing what their credit is. It’s our job to make sure we don’t ruin the customer’s experience while putting up safeguards for ourselves. Erik gives us some tips on how to communicate effectively and make sure you’re all on the same page.About Erik 0:46Making their transition 3:59Some of the most surprising changes 10:31Their Metrics and Principles 20:08“If there’s any takeaway everybody watching this takes is, get the common model, the common taxonomy, and drive that into the organization so you’re all talking the same language. So when you have these discussions–cross B U, cross organization, at least you’re talking about it like this and not like this. You’re bringing it together and you’re talking about it from a common viewpoint.” 18:36

How to Move from a Product Strategy to a Customer-Obsessed Strategy | Erik Vogel

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How to Move from a Product Strategy to a Customer-Obsessed Strategy | Erik Vogel
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