Which Conversion Attribution Model Should I Use?
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Kyle answers the questions: What is First Click attribution model? What is Last Click attribution model? What is Linear attribution model? What is Time decay attribution model? What is Position-based attribution model? What is Data driven attribution model? What is the most practical attribution model to use? Episode resources and transcript: https://googleadsstrategy.com/which-conversion-attribution-model-should-i-use/
Which Conversion Attribution Model Should I Use?