230. The Power of Regenerative Farming and Pasture-Raised Protein with Paul Grieve #FabulousFriends

You all know I’m a big supporter of healthy, ethically raised animal proteins – and today we get another serving of the good stuff.Today's guest is Farmer Paul Grieve. Paul is the founder of Pasturebird, the largest pasture-raised chicken operation in the world, focused on making true pasture-raised, nutrient-dense chicken, more accessible and affordable to you and me.Paul never set out to be a farmer. His journey began after contracting Lyme disease from a tick bite during his marine corps training, a seemingly innocuous event that would shape the rest of his life. Going Paleo as a means to treat his symptoms, he identified a glaring gap in the market for natural, pasture-raised chicken – especially in Southern California.Soon, his backyard-based business maintained wholesale accounts with both the Los Angeles Lakers and the Dodgers. He was onto something big, and hasn’t slowed down since.I'm so inspired by Paul, his wife Lynsey, the community they've created, and all the good they're putting into this world. It's such a pleasure to introduce you to Pasturebird in the hopes that this knowledge empowers you with a better way of taking care of your family, and the planet as well.We also cover…00:02:55 — Catching Up With Farmer Paul GrieveReliving happy memories at Pasturebird’s farmRemaking the land from 50 years of soil depletion  A surprising shift from the marines to farmingContracting Lyme disease from a tick bite and his resulting symptoms How Paleo changed his outlook on health and nutrition Identifying a gap in the market for pasture-raised chickenThe 50 tiny baby chicks that started it allCreating Pasturebird and Primal Pastures thanks to the help of Joel Salatin 00:13:45 – Paul’s Shift in Diet & Mindset around Nutrient-Dense Food Paul’s delicious local diet as a Marine in IraqAmerica’s lack of nutrient-dense foods and recommendations Indigenous wisdom around regenerative farmingInspired by the work of Joel SalatinSoil quality over the generationsRoaming vs. stationary livestockKiss The Ground (film)Harms of monocropping and factory farming00:24:34 — Scaling A Regenerative FarmMission to be widely available and affordable Pasturebird is at Sprouts!The key to scaling an eco-friendly chicken business Welcoming technological solutions to inefficiency problems Inventing the Automated Range Coop to support 6,000 chickens00:35:10 – How Healthy Soil Grows Healthy FoodAllowing chickens to forage on pesticide-free landBugs, not drugs – raising clean poultryThe ‘flaws’ in a conventional chicken operationFind Real Chicken Near YouCarbon sequestration in plants, water infiltration, & biodiversity from regenerative farmingSupporting an evolving ecosystem with the reintegration of crops and animalsReimagining and reinventing the future of our food system00:57:54 — Paul’s Health & Home HacksPaleo-forward family diet Education pods and garage learning for their kidsLiving amongst a large family support...