221. It Takes Two: Reinventing Prenatal Supplements with WeNatal #FabulousFriends

Ronit Menashe and Vida Delrahim are founders of WeNatal, a new functional prenatal supplement intentionally designed for women and men. With a team of industry-leading doctors and nutrition experts, they're committed to bringing an innovative prenatal option to the market so couples and babies can thrive in the growth stage of life.Female founded and female led, they are passionate about educating consumers about the importance of preconception care – a mission seeded in their own journeys around pregnancy loss. We talk about how these two friends came together to start such an amazing company, improving egg/sperm quality, serious issues with more common prenatal supplements, and so much more.As you may know by now, I’m pregnant again – and I'm a proud advisor for WeNatal! After first meeting Ronit and Vida, I knew immediately that their passion was going to be behind the formulation, keeping up with research, and always putting science first.We also cover…00:02:04 — The Shared Inspiration Behind WeNatalRonit and Vida share consecutive losses of pregnancyIt Starts with the Egg by Rebecca FettLearning how to improve egg quality50% of miscarriages happen because of sperm(!)Reinventing the prenatal We’re facing a fertility crisis Kelly’s miscarriage experience 00:10:28 — Doing the ResearchIdentifying huge issues in existing women’s prenatal options Kelly’s experience with Doctors prescribing improper supplementsLack of third-party testing Avoiding excess waste with subscription model The WeNatal Journal00:16:04 — What Makes WeNatal Special?Creating a bioavailable and binder-free supplement Taking a firm stance on ingredient integrity Increasing the odds of fertility with a prenatal for men Formulating a new and enhanced prenatal for women Prioritizing choline and iron Kelly’s experience with pre and postpartum iron deficiency 00:26:54 — Supporting Your Fertility JourneyThe Couples Guide to ConceptionHealthy behavioral changes: Lifestyle and home environment tips EWG Approved: Think Dirty App, Credo Beauty, The Detox MarketDon’t overwhelm yourself with biohackingWhat else should we be taking during Pregnancy?Innovating WeNatal products based on relevant research and consumer needs00:41:27 — Reflecting onPregnancy LossThe importance of being vulnerable with their audienceBenefit of community building and expressing gratitude to overcome lossOpening the WeNatal Facebook support group  Resources:Website: wenatal.comShop: