Meng Shui on Thinx, breaking the taboo and normalising menstrual health

Meng Shui is the creative director at Thinx – a period-proof underwear brand. In our conversation we discuss Meng’s approach to branding and shaping Thinx into the brand it is today – bold, taboo-breaking, normalising conversations around periods, and most importantly – inclusive.  It’s a brilliant conversation and if you think you might not want to listen to a chat about periods, don’t worry, it’s much more than that – it’s about clever branding and normalising things that many of us go through, yet are taboo in the public eye and in the media.    Thinx website: www.shethinx.com New activewear campaign: www.youtube.com/watch?v=wqJ411Xz2PA The ad Paul didn't like: www.youtube.com/watch?v=hYgs9i50bac   This episode was presented by Justyna Green. Follow Justyna on Instagram. Production by Green Podcast Productions.   To get new weekly On Design podcast episodes directly in your inbox, sign up to our newsletter at https://ondesignpodcast.com/newsletter.