Natalie Marie Dunbar on Scaling Content Strategy

Natalie Marie Dunbar is a senior manager of content design at Walmart. She’s the author of From Solo to Scaled: Building a Sustainable Content Strategy Practice. In this conversation, we discuss content strategy, how it might differ from information architecture, and how to stand up a content strategy practice.Natalie has asked me to let you know that rosenfeldmedia.com has a promo code for The Informed Life listeners. The code is INFORMEDLIFESTS, and it’s good for 20% off the purchase of any Rosenfeld Media book until December 31, 2022.Show notesNatalie Marie Dunbar (LinkedIn)theliterati (Twitter)theliterati (Instagram)From Solo to Scaled: Building a Sustainable Content Strategy Practiceby Natalie Marie DunbarWalmartInformation Architecture: An Emerging 21st Century Profession, by Earl MorroghLouis RosenfeldKristina HalvorsonContent Strategy for the Web, 2nd Edition by Kristina HalvorsonWorld IA DayWhy You Need Two Types of Content Strategist by Ann RockleyMarie KondoOKRWhy Buildings Stand Up: The Strength of Architecture by Mario SalvadoriBarnali Banerji (LinkedIn)The Web Content Strategist’s Bible: The Complete Guide To A New And Lucrative Career For Writers Of All Kinds by Richard SheffieldEnterprise Content Strategy: A Project Guide by Kevin NicholsDisclosure: I received Natalie’s book for free as a previous Rosenfeld Media/Two Waves author.Show notes include Amazon affiliate links. I get a small commission for purchases made through these links.