How to be more creative - Kev Chesters

Kev Chesters is the co-founder of Harbour Collective and co-author of "The Creative Nudge: Simple Steps to Help You Think Differently". Previously Kev has been Chief Strategy Officer at Ogilvy UK, Head of Planning at W+K and Planning Director at S&S.What we covered in this episode:How Kev got sued by Dr DreBumping into famous people in urinalsWhy creativity in business really mattersThe power of advertising to sell jeansWhy creative is not the same as making adsThe creative power of business constraintsHow dancing horses can sell mobile tariffsThe feel good power of internet memesWhy creativity is the underdog’s most competitive advantageHow short deadlines actual reduce creativityWhy nothing good ever came out of a workshopThe importance of never giving upJon’s most creative achievement with no budgetWhat would you do if your budget was your Dad’s moneyThe power of discontent to drive creativityHow being scared signals real creativityThe tyranny of average that holds us back from being braveWhy creative is the only key to progressHow to create the conditions for creativity to thriveWhy anybody can be creative in the broadest senseThe twin conspiracy of biology and societal conditioningThe power of positive dissent and why consensus should be killedWhy ‘the meeting’ is never the actual meetingWhat you can learn from the Devil’s advocateThe importance of failure to our successGetting used to the feeling of fearCreative nudges that will help you become more creativeHow algorithms are great for efficiency but terrible for explorationThe importance of being unreasonableWhat we can all learn from Lady GaGa