Copywriting in 5 Steps with Megan Kachigan #149

John sits down with professional copywriter Megan Kachigan to learn about her 5-step process to copywriting. Megan breaks down each step in an easy, accessible way, so that you can start implementing each step to improve your own copy. The 5 steps include: Hook Emotional connection Proof/objection handling Benefits Call to Action Visit Megan's Website.   Get Megan’s Free Social Media Caption Templates here.  Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7   Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com, and use the code PPW20 at checkout for 20% off your first month.