#053: Tero Isokauppila - Building a $50 Million Mushroom Brand

Tero Isokauppila is the founder and CEO of Four Sigmatic.

In this episode, we dive into Tero’s story of founding Four Sigmatic, what it takes to bootstrap a company all the way to $50 million, being a good leader, running a marathon on mushrooms, building a business in a stigmatized industry, growing up in Finland, failures within business, his experience in trail running, issues within the mushroom industry, his venture into content creation, and so much more.

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FOLLOW TERO:
- Instagram: https://www.instagram.com/iamtero/
- YouTube: https://www.youtube.com/@ImTero
- Four Sigmatic: https://us.foursigmatic.com/

FOLLOW JEREMY:
- Instagram: https://www.instagram.com/jeremymille.r/
- YouTube: https://www.youtube.com/@jeremy.miller
- Website: https://www.jeremymiller.io/

TIMESTAMPS:
(00:00) Intro
(01:15) Previnex [AD]
(02:20) Switchback [AD]
(04:10) 2Before [AD]
(05:20) Building a Business in a Stigmatized Industry
(09:00) Running a Marathon on Mushrooms
(14:50) The Stigma Around Mushrooms
(18:00) Inspiration to Start Four Sigmatic
(19:00) Issues within the Mushroom Industry
(22:30) Overcoming Failures
(27:30) Being a Remote CEO
(29:30) What it Takes to be a Good Leader
(33:00) Be Willing to Take Risks
(35:00) Day in the Life of Tero
(37:30) Becoming a YouTuber
(43:00) How to Build a Community
(45:00) Finding Balance in Life
(47:00) Living in Switzerland
(49:00) Trail Running
(50:30) Wrap Up

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