How to Use Written Content to Stand Out in an Overcrowded Market with Erica Comitalo

You are not like anyone else, so why does your website sound like everyone else? You may not actually have this problem, but Erica Comitalo is a content and copywriter who exclusively works with photographers to unlock their unique voice.    She spends time listening to you talk about your clients and finding the words you naturally use to describe them. She then takes those words and crafts a subtle but effective message designed to positively repel any non-ideal clients while singing to everyone you want to work with.    Erica started out writing blogs and content but that quickly evolved into doing more brand voice related projects. Her passion is helping you connect with your ideal clients without making anyone feel judged or rejected.    I loved the positivity in Erica’s message and hearing all about her background and how she found herself working with photographers. The copywriting tips she’s sharing are also perfect for anyone struggling with the words they need for their business.    Tired of trying to figure out your own brand messaging? Use the links below to connect with Erica! In This Episode: [00:55] Welcome to the show, Erica! [01:10] Erica shares what she does and how she got started working with photographers. [03:20] Erica believes it is fun to make tried-and-true methods unique. [04:06] Listen as Erica speaks about how she takes a client's personality and puts that in her content to speak to her ideal client. [06:27] We want them to feel connected to you like they would a friend they are meeting for the first time. [08:02] Emotions can be put into content and boost calls to action. [09:30] Learn how to combat a client’s fear of repelling prospective clients. [10:42] Subtlety is key, so build in little hurdles along the way. [13:25] Language to use to showcase the kind of photographer you are. [15:18] Erica shares how she helps clients navigate an overcrowded market. [17:41] Start with your genuine personality and your sincere appreciation for your clients. [20:09] Erica gives her views on cuss words on your website. [24:26] The top three things you don’t want to do when writing copy. [28:30] Think about who your ideal client is for the next year, don’t look too long term. [31:11] Erica’s favorite business tool is Dubsado. [33:04] “I’m not afraid, I was born to do this.” Is her favorite quote. [34:12] Erica would take Jenn to Flounders and get a Bushwacker to drink. [35:03] Thank you for being on the show!   Links and Resources   Find Erica: The Write Lens Email @thewritelens Instagram | Facebook    Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram  @successbeyondthelenspodcast Facebook | Picbabun   Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies