The Evolution of Truth in Design

Todd Bracher and Tina Cheng are industrial designers in Todd Bracher Studio, but they are so much more than that. They are design strategists, game changers and innovators, and they challenge clients to break some damn dishes. With a multi-disciplinary team, they bring science to design. They are philosophic and thoughtful as well, and their science is not without poetry and art. Todd tells us that a tree is truthful design. It is part of it's eco system. A car or a table are opinions, and we tend to agree. Todd and Tina are in search of truthful design and they may have found it.