How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)

Founders and CEOs understand customers the best.

Kipp and Kieran dive into how you can create a winning marketing strategy in 2024. Learn more on the importance of aligning strategy with customer problems, ideal budget distribution, including 60-65% for demand generation, 10-20% for brand spending, and insights on early CEO involvement.

Mentions



Allocadia https://secure.allocadia.com/ 



Asana https://asana.com/ 



Google Sheets https://docs.google.com/spreadsheets/create 



HubSpot https://www.hubspot.com/ 



Zapier https://zapier.com/ 




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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.