115. Baking it Down - Sugar my State Collab 101

🌎 Sugar my State Collab 101It's the upcoming Sugar My State Cookie Collab and we want YOU to participate (and get the most out of your participation). So here's a brief breakdown of what Cookie Collabs are and how to get the most bang for your bakin' buck from them! Listen to this episode on your favorite podcast player! 🍪 What is a CollabBefore we jump into the why, let's cover the what. Cookie Collabs aren't unique to Sugar Cookie Marketing Group - but they've likely only been around as long as Instagram has been due to how they work using hashtags. The concept is pretty simple:📸 A group of bakers get together and decided on a theme, date, time, and hashtag.📸 The bakers prep their bakes, photograph them, and write up a compelling caption.📸 On the designated date and time, the bakers upload their themed bakes using the designated collab hashtag.📸 The other participants in the collab will engage with the posts made by bakers in their collab through likes, comments, and even store reshares. That's the gist of it! Pretty simple right? It's mostly management that's time-consuming - and then, depending on the size of the collab (some can be as small as 5 participants or as large as hundreds of participants), the engagement with posts can take some time.🍪 How do they Work?They work on forced engagement - by requiring that all participants pay back into the collab by engaging with other participants' posts, the posts then get more engagement which, if we understand how the algorithms work, breeds more engagement and reach - and most of the time that reach is to our target, local audience - the ones who can actually pay us. 🤑When Meta (ahem - Instagram in this case) sees that people on its platform are engaging with a piece of content, Meta (er - Instagram) then turns around and shows that content to more people = thus is the engagement increased through collab participation.