Why Buyer-Driven is Better Than Customer-Centric, with Ardath Albee
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B2B buyers are overwhelmed. According to Gartner, 77% of B2B buyers said their latest purchase was complex or difficult. And, sadly, we’re not doing enough to make the process easier. B2B marketing strategist Ardath Albee joins me with insights on what we can do improve the buying process, close more deals, and make our customers happier. You can follow Ardath on LinkedIn.
Why Buyer-Driven is Better Than Customer-Centric, with Ardath Albee