A Marketer’s Guide to Modern Channels

The way we communicate has constantly evolved since we first drew on cave walls. It’s always changing. So why are we so resistant to these new channels when they first appear? Whether it’s TV in the 1940s, the Internet 50 years later, or social media today, too many marketers take too long to embrace new channels (to their detriment, I might add). In today’s episode, we explore the history of advertising and mass marketing, The evolution of modern channels, and how looking back can help us to look forward.