Sales and Marketing Alignment in the New Commercial Engine, with Kristina LaRocca-Cerrone

In this episode, the team speaks with Gartner expert Kristina LaRocca-Cerrone, discussing new research on the successful alignment of sales and marketing. Kristina describes how both digital and human interactions can underperform, where sales leaders are in their alignment journeys, and what smart organizations are doing to get it right. About the GuestKristina LaRocca-Cerrone is a Sr. Director, Advisory for Gartner and helps enterprise marketers better understand how customers (both B2B and B2C) buy and make decisions. Kristina’s work includes topics like how buying groups research potential suppliers and make purchase decisions, and how to create compelling content marketing aligned to the customer journey. Her work examines how to improve overall digital experiences (in a way that is industry-agnostic) to impact customer behavior, and how to effectively engage in customer journey mapping and persona building. Kristina also covers marketing leadership and strategy, and marketing organization trends.