Shifting Audience Perceptions - with AQA

AQA - Britain's biggest exam board - wanted to create a podcast that would offer teachers the chance to see behind the 'curtain' and meet the people who set the exams for their students. Podcasting offered AQA a chance to go into detail, showing the human side of the exams process and explaining the rationale behind their work. Unltimately, they wanted teachers to like the more and understand them better.
'Inside Exams' brought maths teacher Craig Barton to meet the teams, and explore behind the scenes as the voice of the listener. Over a year and 28 episodes, he and the podcast did an incredible job, as shown by solid research results.
Here we discuss the podcast, its purpose and the process with:
Lauren Boothman - Lead Content and Resource Producer – campaigns, AQA
Anouszka Tate - Senior Producer, Fresh Air
Dan Stainsby - Deputy Managing Director - Markettiers4DCSee omnystudio.com/listener for privacy information.