Coaching your in-house presenter, with Salesforce Appexchange

Salesforce Appexchange is a platform upon which people all over the world have built their own businesses. There are entrepreneurs who owe their success to the platform, and of course plenty of other entrepreneurs who want to hear from them for inspiration.
So Salesforce created 'Trailblazing Entrepreneurs' - a podcast series that's not about the platform - it's about the people who've used it.
What's more, they used their own in-house staff member as a presenter. This is a popular option than can obviously go two ways, depending on how naturally the rookie presenter take to the medium. 
In this episodes, Fresh Air Senior Producer Anouszka Tate and Tahseen Taj - Senior Manager, AppExchange Marketing at Salesforce - reflect on the success of the series, how they coached the host, and how they've created a valuable asset for the many enthusiastic users of their software.See omnystudio.com/listener for privacy information.