In Conversation: Designing Brand Identity with Rob Meyerson and Robin Goffman

Focus Lab's CEO Bill Kenney chats with Rob Meyerson (co-author) and Robin Goffman (Creative Director) about their work on the sixth edition of Designing Brand Identity, a branding classic created and authored by the late Alina Wheeler.

You don't want to miss their discussion on the challenges and excitement of developing a highly collaborative book, their predictions for the future of design, their reflections on working alongside Alina, and her impact on the creative community.


Links mentioned in this episode:
Buy Designing Brand Identity on Amazon

Rob Meyerson's podcast "How Brands are Built" episode with Alina Wheeler

AIGA Alina Wheeler Memorial Scholarship

University of the Arts Scholarships

Rob Meyerson's Website
Robin Goffman's Website

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