10 Minutes On Brand: Recession and Brand Communications

This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Amy Nance chat about the looming recession — and how brands should adapt to a new reality for their customers.   
0:00 Intro
1:21 In times of potential recessions, why might a company look to prioritize brand communications?
3:04 Would you mind clarifying exactly what brand communications are?  
4:07 How should brand communications change to reflect potential economic uncertainties? Are there some key things that brands should do?
7:48 Do you think brand affects internal culture, particularly when people may be feeling on edge right now?  
The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep.   
10 Minutes on Brand is brought to you by us, Focus Lab. Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.