How To Build A Marketing Moat By Using Media

In this episode, Eric Siu discusses why Bill Gates said every company would eventually become a media company and what it means for marketers. 
TIME-STAMPED SHOW NOTES:

[00:00] - How hard is it to build a Media Company?

[01:23] - Repurposing content to different platforms (Content Sprouting Framework)

[02:00] - Be prepared to invest and spend for this to grow

[02:13] - Analyzing the quantitative and qualitative data from different social media platforms

[02:40] - Advertise your company

 

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

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