Unhappy Hour: How UK pubs are using dynamic pricing

On the weekend, a friend of the pod was sitting in a pub owned by Britain's biggest pub company, Stonegate Group. If you have ever drunk in a pub in the UK there is a good chance it may have been Stonegate Group - their brands include Yates’s, Be at one, and the Slug & Lettuce, they have over 800 venues. Recently, they’ve introduced a ‘dynamic pricing’ policy across all their locations. Think of it like ‘surge pricing’, it basically means the cost of drinking will go up at popular times. It’s pretty straight forward, the surge pricing system will kick in when the pubs are at their busiest hours and could see drinks prices going up by 20 pence which is roughly 35 cent. Prices will return to normal at less popular times. Today Simon and Sascha look at the new adopters of dynamic pricing, and ask - will we ever pay the same again? Want more Equity Mates? Click here. In the spirit of reconciliation, Equity Mates Media and the hosts of The Dive acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander people today. *****This podcast is intended for education and entertainment purposes. Any advice is general advice only, and has not taken into account your personal financial circumstances, needs or objectives. Before acting on general advice, you should consider if it is relevant to your needs and read the relevant Product Disclosure Statement. And if you are unsure, please speak to a financial professional. Equity Mates Media operates under Australian Financial Services Licence 540697.The Dive is part of the Acast Creator Network. Hosted on Acast. See acast.com/privacy for more information.