The Future is Expansive Creativity- Shaun McIlrath- Iris Worldwide

Shaun is the global chief creative officer of Iris Worldwide. He has been at the agency since 2008 and took on his latest role in 2016. Shaun has worked with a number of interesting brands over the years including the likes of  Adidas, Guinness, Samsung, Domino's, Pizza Hut, Mini and Jeep.In the episode, we cover his unique background which includes writing for theater and how his non-conventional career trajectory has served him well over the years. The bulk of the conversation centers on Shaun's expansive view of creativity. He believes that creativity needs to be in service of solving a client's business problems and that solutions shouldn't be confined or limited by media choices.