Kelli Robertson and William Esparza- The Strategist/Creative Partnership

Kelli Robertson and William Esparza are partners and co-founders of Hyphenated which describes itself as a clandestine operation bridging companies and communities.Kelli is a strategist and William the creative. They both have impressive and extensive backgrounds at shops like AKQA, RGA, Goodby, MAL and have worked on their fair share of amazing brands like- Nike, Beats, Activision etc.They met while working together at R/GA and recognized the importance of the disciplines working together- seeing that it led to better work.In the podcast, we talk about what this means and what it takes for a strategist to be a creative advocate, ally, and enhancer.