Q&A - Should I Focus on Being the Cheapest Freight Broker?

In today's Freight Broker Boot Camp episode, I will answer the question "Should I focus on being the cheapest freight broker?" As a freight broker or freight agent you have to understand, that you can NOT make money by focusing on having the cheapest freight rate. So In this freight broker training, I share exactly what I say to shipper prospect, who you should never waste your time with, and how to overcome this very common freight broker sales objection. Enjoy! Timestamps: [00:00] Introduction [00:19] The difference between price and value and how to get paid more by your shippers. [01:04] Why focusing on being the cheapest freight broker or freight agent is a mistake. [01:52] How to overcome the common price objection when selling freight broker services. [02:42] My favorite way to avoid wasting time on shippers that are only focused on cheap rates.  [03:09] Subscribe, Rate & Review! ---------------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect w/ Dennis & Learn More! Connect with me on LinkedIn Learn to Become A Freight Broker/Agent in 30 Days or Less! Watch Freight Broker Training Videos FREE Recently Ranked "Top 30 Freight Podcast"