The State of Gaming 2024 with Sensor Tower's Lexi Sydow

Sensor Tower State of Gaming 2024
www.sensortower.com/state-of-gaming-2024
Data.ai Mobile App Market Forecast 2030
www.data.ai/en/go/mobile-app-market-forecast/
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In this episode, Lexi Sydow, Director of Corporate Marketing and Insights at Sensor Tower, unleashes her mobile gaming market insights. She covers significant trends in mobile gaming and marketing, app vs game dynamics, ad spending on TikTok and YouTube, regional differences, IP collaborations, and the future of subscription gaming. Gain valuable insights on market normalization post-COVID and ATT changes, and learn about the trajectory of apps surpassing gaming revenues.

00:00 Introduction
02:58 Mobile Gaming Market Trends
07:26 Regional Differences in Mobile Gaming
11:23 Impact of ATT and Post-COVID Market
21:38 Subscription Gaming: Netflix and Apple Arcade
25:48 Top Games and Publishers
28:56 Marketing Trends in Mobile Gaming
31:01 UGC Ads and Community Engagement
31:21 Monopoly Go's Strategic Community Targeting
34:53 The Power of Social Media Platforms in Gaming Ads
36:27 The Rise of IP and Brand Integration in Games
39:41 Transmedia Trends 
44:11 Apps vs. Games
58:42 Marketing Predictions 
01:04:50 Final Thoughts

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